Growth of Digital Marketing Industry in India 2019
Statistics indicate that in 2021, Indian internet traffic is estimated to be 291 times bigger than it was in 2005. It’s no secret that the digital era in India has revolutionized the way businesses are carrying out their digital operations and marketing strategies. In fact, digital marketing has slowly become part of e-commerce businesses with its effect being felt almost in all sectors and by a majority of people. Various studies estimate the growth of digital marketing in India at 25% to 40% annually. With such promising figures, the future will keep taking an upward curve as digital marketing services embrace numerous changes that come with global digital innovations.
For any digital marketing agency, the critical point is to be able to adapt to the current digital marketing trends to be competitive and to be up to date with the modern Indian customer. Studies show that Indians spend an average of 4.4 hours in a day on the internet using laptops and 3.1 hours through smartphones and mobile devices. With such significant percentages of internet users, it’s a no-brainer that any company in India should tailor its digital marketing campaign to capture the vast population of internet users.
Here are essential digital marketing trends that will steer the growth of digital marketing industry in 2019.
Live Videos
The social media has taken over with the craze of live videos. Brands in India have not been left out of this innovation that seems to have a positive effect globally. Every business and digital marketing agency is seizing the live video opportunity to reach out to the majority of internet users’, especially on social media and websites.
The live video presents an opportunity for businesses to engage with their customers with PPC advertising and be able to give detailed information about their products. Platforms such as Facebook, Instagram, Snapchat, and Twitter have become popular among internet users, and it would be a failure to any e-commerce in India not to offer information about itself and its offerings through the live video.
Statistics show that the number of mobile device users in India is estimated to be 442.7. With such a massive number of mobile users, more people are expected to access the social media. The excitement of the live video is the next big to capture the attention of potential online customers.
Personalized Customer Content
Another different trend that is steering the growth of the digital industry is creating content that reaches out to specific customers. The concept aims at creating a more personalized experience to an online shopper. A web design company will create a more dynamic website and incorporate a marketing strategy that delivers content to users.
By adopting the use of smart marketing automation approach, a business will be able to create messages that cater to different levels of customers. For example, a new customer can be welcomed with a message showing the available discounts and offers and engage them further with a live chat widget. With studies showing that 61% of customers trust an e commerce solution providers that creates a personalized and individualized content, e-commerce sites are adopting this trend to engage customers.
Conclusion
Studies indicate that the number of consumers who shop online in India is likely to cross 100 million by the end 2017, and the e-retail market is expected to increase to 65% in the year 2019. Such figures are clear indication that the digital marketing services will continue to experience tremendous growth and changes. Businesses in India need to embrace the digital changes and adopt the trending innovations to stay competitive and accommodate a large number of internet users.
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